Training Mailing List AV8 Media Pte Ltd
261 Waterloo Street
#04-28 Waterloo Centre
Singapore 180261
Tel: 3152 0282
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The Story Sells: Approaching Commercial Narrative Content


2 days (9.30 am to 5.30 pm)



S$ 990 per person before GST

This course is supported for up to 90% subsidy under the IMDA Talent Assistance Scheme through Six Degrees Asia . In addition media freelancers can apply for a S$ 7.50 per hour training allowance.

Availability and amount of subsidies and grants are subject to IMDA and Six Degrees.More information about application procedures and terms here.

Advertising agencies and their clients are increasingly using  narrative content to build brand awareness and marketing. Instead of the traditional 30 second commercial they are working  with short film/ documentary style content ranging from 90 secs to 5 mins or more.  This content often bypasses the traditional broadcast medium ,where airtime is costly and goes directly online.  

The requirements of such a narrative production differ from the usual commercial content so how does one approach such a production?

This course breaks down the entire process from pre-production to principal photography, using actual completed projects as references. 

About the Instructor

Lim Teck Siang
has been active in the local film industry for several years, taking on a multitude of roles in pursuit of his passion for film. His early professional experience includes working on feature films such as Kelvin Tong’s 'Kidnapper', Royston Tan’s ‘Getai’ double-bill '881' and '12 Lotus', on top of numerous commercials, short films, and print advertisements.

At the 23rd Singapore International Film Festival in 2010, his camerawork for ‘Mu Dan' was awarded Best Cinematography (Short Film Category) at the Silver Screen Awards. 'Mu Dan' also garnered Best Performance. 'Promises In December', which won the Best Film and Best Director awards, was also lensed by Teck Siang.

He has worked with with a variety of formats including film,and the RED One and is an early adopter of the HDSLR,having shot documentaries, short films, corporate work and commercials on the Canon 5D/7D.His showreel can be seen at

Teck Siang has conducted training for many of AV8 Media's clients  including Nanyang Polytechnic,Canon Singapore , jooja ! Advertising and the Ministry of Education.

Participants will work through examples and produce their own dummy production materials to fully understand the process.

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